World Netball (WN), Netball Australia (NA) and the Netball World Cup Sydney 2027 (NWC2027) Local Organising Committee (LOC) have launched the brand identity for the NWC2027.
WN Athlete Director, Stacey Francis-Bayman, joined government ministers and representatives, as well has other netball executives and stars of international netball, at the launch event which coincided with two years to go until the final of the NWC2027 is contested at Sydney Olympic Park on Sunday 5 September 2027.
Speaking at the event Francis-Bayman praised the LOC for their bold brand launch.
“The brand is incredible," Francis-Bayman said.
“The brand for the Netball World Cup Sydney 2027 is a fantastic synergy with our vision and mission at World Netball.
“The vision for us is that there is an access point and a way to get involved in the sport for everybody, and I feel the brand really embodies that.
“We are passionate about continuing to grow the sport, push revenue and really drive the sport into the future and the brand has a key role in doing that.
“Netball World Cup Sydney 2027 have been ambitious about pushing netball into the future.”
The NWC2027, will be the 17th edition of the tournament and will take place from 25 August – 5 September 2027, with all 64 matches to be played in one venue and on one court.
Francis-Bayman believes having one venue will improve the experience for all.
Francis-Bayman has experienced playing netball in Sydney firsthand at the Netball World Cup 2015.“There are going to be 16 teams, competing across 12 days from all five of the World Netball Regions, and the games are going to be fantastic," she said.
“From a spectator’s point of view, the experience of having all of the matches in one venue is incredibly exciting.
“It helps with the production value and broadcast, and with the experience for fans and players too.
“The way that Netball World Cup Sydney 2027 is being bold and brave around owning their moment is very exciting.”
The NWC2027 will be the third time Sydney has hosted the pinnacle event, following on from NWC1991 and NWC2015, with the NWC2015 Final between Australia and New Zealand remaining a world record crowd for a netball game, with an attendance of 16,752.
Francis-Bayman was part of the England team that finished third at the NWC2015 in Sydney.
“Sydney is just one of those places that is always on peoples bucket lists to visit," she said.
"Australia is a netballing nation as well, so you know that when you are coming to an international netball event in Australia it is going to be elite.
“I have played in a Netball World Cup in Sydney, and the energy, vibe, professionalism and standards particularly for players and the staff participating is incredible.
"I think we will see 2027 go to a new level of professionalism as well.”
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