The Local Organising Committee (LOC) for the Netball World Cup Sydney 2027™ (NWC2027) has appointed leading Australian partnerships agency, Rifle, as the exclusive Sponsorship Sales Agency for the tournament.
The 17th edition of the NWC is set to be a thrilling showcase featuring 16 netball nations competing in 64 matches over 12 days from 25 August – 5 September 2027. To be staged in Sydney, the tournament will celebrate netball as more than a game, elevate the fan experience and build a meaningful legacy for the sport that inspires pride and passion long after the final whistle.
When marking the Two Years to Go milestone, Netball Australia, World Netball (WN) and the LOC revealed Brace Yourself – a bold and contemporary brand identity for WN’s pinnacle event, designed to move netball into the future for the next generation of fans, players and partners. Both on and off the court, the tournament will be bold, vibrant, and future-focused, showcasing the power, energy, and momentum of international netball.
Rifle will work in conjunction with the LOC on the commercial sponsorship sales strategy, including the identification and acquisition of up to four Premier Partners, four Official Partners and eight Tournament Supporters. Additionally, Rifle will provide relevant insights and connect with brands who have aligned partnership objectives to support the amplification of the NWC2027 fan experience.
Quote attributable to John Nicholl, General Manager – Revenue and Experience, World Cup Sydney 2027™ Local Organising Committee:
“We’re delighted to be working with Rifle in their capacity as the official Sponsorship Sales Agency for next year’s Netball World Cup to be staged in Sydney.
“Their experience and expertise will assist the Local Organising Committee to connect with the right partners in ways that are authentic, innovative and impactful as we look to deliver the best ever Netball World Cup that will engage communities across the nation, attract record-breaking crowds, set a new benchmark for global viewership, and create a legacy for the sport both in Australia and around the world.
“The Netball World Cup Sydney 2027™ will be unmissable, and we are very much looking forward to working with Rifle and future partners on creating something uniquely special that really will have everyone saying, Brace Yourself!”
Rifle works with rightsholders and brands across sport, music and entertainment to create mutual and sustainable partnerships. Outside the netball space, Rifle has collaborated with several of Australia's leading sporting organisations and teams within AFL, NRL and cricket, as well as numerous stadia and festival events.
Quote attributable to Andrew Christopher, Managing Director, Rifle:
“We are delighted to be working alongside the Netball World Cup Sydney 2027™ Local Organising Committee on such an exciting project.
“The tournament presents an exciting opportunity for brands to leverage the highly popular Netball World Cup platform and build a connection with fans and the broader netball community both nationally and further afield. We cannot wait to get started!”
NWC2027 Partnership Enquiries
To enquire about sponsorship opportunities for the NWC2027, contact Andrew Christopher (Andrew.christopher@rifleagency.com.au or 0412 836 005).
Fans and interested parties wanting to receive the news and information about the NWC2027 including the draw and schedule, venue details, ticketing, corporate hospitality and tour packages should sign up today at www.nwc2027.com.
Fans should also follow @NetballWorldCup, on Facebook and Instagram and @WorldNetball on TikTok for all the latest content.
